Going to market? Reduce signup steps to improve conversions

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It’s almost the end of January, so the gym, which has been packed with New Year’s resolutioners since the start of the month, is returning to normal levels. A big reason people drop off so quickly is that they put up too many barriers to getting the results they want. The gym is too far away. They don’t block off time. They don’t learn proper form.

Each of these factors on their own can be fixed, but combine them all together and it becomes too much to bother with for most people. So they quit. This same path to frustration happens with SaaS businesses as they go to market. For whatever reason, many SaaS businesses continue to throw up their own barriers, forcing potential conversions to quit before they even get started.

Don’t let your business be one of them. Here’s what we did at Onehub to remove friction from our signup process to improve our sales conversions by more than 100%. Continue reading