Going to market? Reduce signup steps to improve conversions

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It’s almost the end of January, so the gym, which has been packed with New Year’s resolutioners since the start of the month, is returning to normal levels. A big reason people drop off so quickly is that they put up too many barriers to getting the results they want. The gym is too far away. They don’t block off time. They don’t learn proper form.

Each of these factors on their own can be fixed, but combine them all together and it becomes too much to bother with for most people. So they quit. This same path to frustration happens with SaaS businesses as they go to market. For whatever reason, many SaaS businesses continue to throw up their own barriers, forcing potential conversions to quit before they even get started.

Don’t let your business be one of them. Here’s what we did at Onehub to remove friction from our signup process to improve our sales conversions by more than 100%. Continue reading

A great product is only half of the SaaS success equation

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First time entrepreneurs looking to launch SaaS startups often ask me for advice. I’m always happy to help and have noticed over the years that most of them focus too much on the product — and neglect the customer.

It’s easy for founders to speak volumes about their product: “It’ll have amazing design! It’ll have awesome features! It’ll be cross-platform!” All that is great. But having a great product is only half the equation.

I ask first-time entrepreneurs these questions:

  • Who is the target customer?
  • How will you reach these customers?
  • How much will that customer acquisition cost?
  • Is that customer acquisition scalable and affordable?

That’s when things get real quiet. Continue reading

The cloud is catching on! (But you already knew that)

Onehub customers already know the value of running their business through the cloud. So a recent story in The Wall Street Journal reporting a “fundamental shift” in small businesses turning to Software as a Service (SaaS), will probably come as old news.

But for those new to SaaS, The Journal reports small businesses from retail to restaurants are turning to cloud-based software. From that article:

Almost 37% of small businesses are “fully adapted” to cloud-based applications, said Steve King, a partner at Emergent Research, which tracks technology use by small firms. He expects that to increase to 78% of small businesses by 2020.

Some reasons for this shift to cloud include mobile access to data and data security (both of which, Onehub offers!).

If you run a small business and want to take advantage of the cloud, start a free Onehub trial today, or call us with any questions.